Nina Haines is a marketer, writer, and creator based in Brooklyn, NY
She is passionate about cultivating digital community and working with small, independent creators on impactful, socially conscious content to support mission-driven brands
In 2021, after cultivating an engaged, book loving community on TikTok, she founded a queer book club called Sapph-Lit on the social platform Discord. Sapph-Lit now has over 8K members from over 60 countries, and was made a publishing imprint through Bindery in 2024. Sapph-Lit’s first novel, SATURN RETURNING by Kim Narby, will be published in Spring 2026.
Strengths: relationship + community building, content creation + social media management, video editing, negotiation, copy editing + writing, organization, campaign reporting, event planning, interpersonal communication + interviewing
Weaknesses: buying too many books and Taylor Swift
For partnerships: olivia@brightside-mgmt.com
For freelance inquiries: hello@ninahaines.com
For Sapph-Lit related inquiries: sapphlit@gmail.com
PRESS
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PRESS 🦋
THE WASHINGTON POST | For creators, community is the new follower count
NBC | What does 'Sapphic' mean? An ancient term is having a modern moment
NBC | The beachworthy books lovers of queer lit are devouring this summer
THEM | Sapphic Literature Is on the Rise. Hopefully, It’s More Than Just a Trend
HINGE | Not-so Frequently Asked Questions
THE NEW YORK TIMES | Women of Sex Tech, Unite
THE NEW YORK TIMES | Why Does This Bride Look So Mad?
USA TODAY | What is BookTok? Tips from creators on how to find the best book recommendations
USA TODAY | What's up with all the cowboy romances? Why readers want to saddle up with the genre
NEW YORK MAGAZINE | The Best Niche Bookstores in New York
APARTMENT THERAPY | The 24 Best Books of the Year, According to BookTokers and Bookstagrammers
APARTMENT THERAPY | 12 Home Library Ideas to Make Your Book Collection a Focal Point
MARKETING BREW | Inside women’s healthcare org Tia’s first influencer marketing campaign
SHONDALAND | How the Pandemic Inspired Even More People to Join Book Clubs
BLOCK CLUB CHICAGO | ‘Carrie Bradshaw Of TikTok’ Eli Rallo Bringing Her Book Tour To Chicago
WASHINGTON SQUARE NEWS | Up-and-Comers 2018: Nina Haines
THE QUILL | Sapph-Lit Book Club: An Online Queer Safe Space
UNBOUND MAGAZINE | The Best Romance Novels with None of the Cliché Storylines